![]() If you go on Instagram, you’ll see people incessantly using the “P” emoji when they deem something player-like or cool. 1 finisher.Ĭarl Lamarre: I think “Pushin’ P” will remain an active player in the 2022 lexicon and has already etched a place in the lore of social media memes. The strong reception to the album, smart marketing with the “P” emoji and A-list guest stars (including Drake, whose “P Power” was teased and later added to the album on streaming services) helped DS4Ever grow from No. 3 one year before that regardless of its content and rollout, DS4Ever hitting the top of the Billboard 200 was always a possibility thanks to that track record. ![]() 1 in 2020 with a six-figure equivalent album unit debut, and Drip or Drown 2 started at No. Jason Lipshutz: His personality isn’t as outlandish as his hip-hop cohorts, and his come-up narrative isn’t as crystallized, but Gunna is sneakily a big deal, particularly as an album artist. And the anticipation for the Drake-assisted “P power” (lesson here is never underestimate the power of “P”) also helped push the album, since it materialized a few days after the project did. That level of infiltration into not just hip-hop culture but popular culture brought heightened attention toward Gunna and this album. Heran Mamo: Certainly his trend-setting abilities, as “Pushin P” ignited emoji-riddled “P” Twitter memes, explanatory articles, beef between Gunna and Freddie Gibbs and the final word after Young Thug was kicked off a private jet by a pilot named Alex (he’s definitely not “P”) – some of which came before the album itself. The album cover art is also immaculate, and I feel like people just get a kick out of Gunna in general and for his over-the-top drip, so new music is just icing on the cake. He also teased “P” on Twitter in the week leading up to the album, and since Gunna’s not super vocal on Twitter, fans knew something was coming. 1.Ĭydney Lee: DS4Ever is a continuation of Gunna’s early Drip Season series, so that alone is an excitement factor. I also think a combination of viral moments during the rollout - including his and Young Thug’s encounter with the racist pilot, the explosion of “Pushin’ P,” and the 16th letter in the alphabet becoming a culture-setting phenomenon - elevated Gunna’s chances of landing at No. 1 album Wunna and DS4Ever becoming his fourth top 10 effort. The brother is an elite streamer and a formidable rap contender, proven by his 2020 Billboard 200 No. Holding out the Drake collab “P Power” (which then leaked online) also appears to have worked to the set’s advantage, since it created extra interest around the album, and then drove further streams when it was included on the DRIP SEASON 4EVER reissue late on Thursday, near the very end of the tracking week.Ĭarl Lamarre: For us to consider Gunna an underdog is “P,” respectfully. Focusing solely on the Gunna side of it, what about DS4Ever and its rollout allowed him to pull off the feat?Īndrew Unterberger: People really like Gunna! And it seems like buzz was on his side this time, particularly with “Pushin P” taking over the Internet and driving interest towards the project. Few would have predicted Gunna’s DS4Ever to emerge victorious in this week’s Billboard 200 race against a new album from a crossover heavy-hitter like The Weeknd. ![]() “The salesmen that know me in Barneys say I smell like Biscotti mixed with Creed,” he raps on “Idk Why,” from his official 2019 debut album, Drip or Drown 2.1. ![]() The pairing was anointed GOAT status from a sometime GOAT himself, Future, with whom Gunna also featured on “Unicorn Purp.” Like Thug, Gunna has a thing for fashion “drip” is his slang for personal style. Later that year, Thug’s YSL label released the first of his multi-part Drip Season series, which synthesized his influences into an airy trap sound: smooth and mellow, blending spacious beats with a relaxed, highly melodic delivery and off-the-cuff humor.īetween a couple more seasons of Drip and features with Travis Scott (“Yosemite”) and Metro Boomin (“Space Cadet”), Gunna also forged a productive collaboration with Atlanta rapper Lil Baby, releasing Drip Harder in late 2018. The discipline and deferred gratification served him well: After spending his late teens and early twenties quietly exploring his style and releasing only one mixtape, Gunna broke big in 2016 with a feature on Young Thug’s “Floyd Mayweather”-a cosign that helped him bypass the hustle and made him one of the most sought-after new voices in the game. Sergio Kitchens (born 1993), used to practice what he and his friends called “six-month runs”: cut all extraneous spending for six months and save, save, save. As a kid growing up just south of Atlanta, rapper Gunna, a.k.a.
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